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Alan Perestrello, Co-founder and Director

Trillium

Alan is responsible for ensuring that all our clients are happy and that our services and solutions deliver value for clients by being creative, cost effective and relevant. Alan graduated from the South African School of Advertising as a Media Planner, working in media agencies as a planner, buyer and strategist working on a broad range of clients including KFC, Unilever, Johnson & Johnson, Iridium, Salvation Army before taking on the role of General Manager for South Africa’s first Online Games company, Mag3nta in 1997.

Following a move to the UK in 2001, Alan took up roles as a Principle consultant and later Operations Director for eFurnace, an IT services consultancy followed by Business Development Director at Challow, focusing on Charities and Law firms. In 2010, Alan and Gavin Pollock formed Trillium, leveraging their years of experience in Microsoft technologies to enable the Membership and Charity sector.

October 2019

6.6 – All members are equal. But are some more equal than others…? (Trillium)

2:40 pm - 3:10 pm

We all know member engagement is critical. But what does meaningful member engagement look like? What should you be measuring and how should you be measuring it? How do you know if you are actually adding value to your membership value proposition and your organisation? One of the key stumbling blocks we see are organisations that don’t have enough information and data to accurately measure engagement.  Conversely, it is also possible to have too much information, especially if there is…

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Session Track: Partner Showcase A
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