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October 2019

1.1 – Membership Body Digital Transformation – Delivering on 21st Century Member Expectations

10:00 am - 10:30 am

UK/EU Membership Organisations and Associations are between 8-12 years behind (from a digital transformation perspective) our counterparts in the United States. It is now time to catch-up as there is a worrying mismatch between 21st Century Member online expectations and the actual online member experience. It is now time for us to step up in a more connected manner! If we take action now - We can expect increased online new member acquisition, improved existing member retention, improved online member…

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Session Track: Digital Transformation Keynotes

1.2 – 5 Years of Digital Membership: Lessons Learned

10:40 am - 11:10 am

This session is led by Rob Ganley, Editor in Chief at the Camping and Caravanning Club.  The Camping and Caravanning Club is the world's oldest and largest Club for all forms of camping. Their aim is to help people enjoy the simple pleasures that camping can bring and are proud to have over 700,000 members who agree! This session will focus on what they have learnt from provision of a digital membership and has the following learning outcomes: The decision…

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Rob Ganley, Editor in Chief

Camping and Caravanning Club
Session Track: Digital Transformation Keynotes

1.3 – Scouting for Feedback: How Members are Shaping our Digital Platform

11:50 am - 12:20 pm

This session is led by Rachel Davidson, Digital Project Manager at The Scouts.  The Scouts is one of the largest youth organisations and believe in preparing young people with skills for life, encourage young people to do more, learn more and be more. Each week, The Scouts help over 460,000 young people aged 6-25 enjoy fun and adventure while developing the skills they need to succeed, now and in the future.  We’re talking about teamwork, leadership and resilience – skills…

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Session Track: Digital Transformation Keynotes

1.4 – Website Consolidation to Better Serve our Members: The IET Story

12:30 pm - 1:00 pm

This session is led by Stewart Love, Head of Digital Services at the IET.  The IET inspire,s informs and influences the global engineering community to engineer a better world. As a diverse home across engineering and technology, they share knowledge that helps make better sense of the world in order to solve the challenges that matter. They are uniquely placed to champion engineering. This session will focus on their website consolidation and development and has the following learning outcomes: Understand…

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Stewart Love, Head of Digital Services

Institution of Engineering and Technology
Session Track: Digital Transformation Keynotes

1.5 – They’re our Members. Hear Them ROAR (on Social Media)!

2:00 pm - 2:30 pm

This session is led by Anna Rawcliffe, Digital Marketing Manager at the National Trust. The National Trust is a charity founded in 1895 by three people who saw the importance of our nation’s heritage and open spaces and wanted to preserve them for everyone to enjoy. More than 120 years later, these values are still at the heart of everything they do. The National Trust looks after special places throughout England, Wales and Northern Ireland for ever, for everyone. This…

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Session Track: Digital Transformation Keynotes

1.6 – The Digital Mindset: Are your Members Ready for the Future?

2:40 pm - 3:10 pm

This session is led by Peter Simons, Associate Technical Director for Research and Development at AICPA-CIMA.  The mission of the AICPA-CIMA is to drive a dynamic accounting profession ready to meet the demands of a constantly changing, disruptive world. They serve 657,000 CPAs, CGMA designation holders and students in 179 countries and territories — providing the tools, resources and intelligence needed to clarify complexity, anticipate risk and create opportunity. This session will focus on the research undertaken on a driving…

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Peter Simons, Associate Technical Director – Research and Development

Association of Certified International Accountants
Session Track: Digital Transformation Keynotes

1.7 – Testing the Waters: How the RYA is Navigating Digital Personalisation

3:50 pm - 4:20 pm

This session is led by Ben Holloway, Digital Manager at the Royal Yachting Association.  The RYA is the national body for dinghy, yacht and motor cruising, all forms of sail racing, RIBs and sports boats, windsurfing and personal watercraft and a leading representative for inland waterways cruising. This session will focus on how the RYA is laying the foundations for change to enable a more personalised experience for its members and has the following learning outcomes: How we are moving…

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Ben Holloway, Digital Manager

Royal Yachting Association
Session Track: Digital Transformation Keynotes

1.8 – Getting Personal with your Members: Tailoring the Digital Experience through Implicit and Explicit Personalisation

4:30 pm - 5:00 pm

This session is led by Mike Browne, Director of Brand & Communications at The Law Society. The Law Society is the independent professional body for solicitors, it is the voice of solicitors, drives excellence in the profession and safeguards the rule of law. This session will focus on developing online personalisation for members and has the following learning outcomes: Understand what explicit and implicit personalisation means and their impact on member value/ engagement; Their inclusion as part of a new…

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Session Track: Digital Transformation Keynotes

1.9 – Power Down Session & Digital Transformation Question Time

5:10 pm - 5:30 pm

In this all-delegate closing session we will review the key digital transformation focused themes from the day, establish learning outcomes and hold our final Digital Transformation Question Time of the day.

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Session Track: Digital Transformation Keynotes
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