Skip Fidura is a customer centric digital marketing expert with over 20 year’s experience on the client, agency and provider side. Prior to becoming the Digital and Client Service Director for dotmailer, Skip ran the Email and Digital Dialogue Practice for Europe at Ogilvy One. He has worked with both B2B and B2C clients Stacy BT, Fred Perry, Paul Smith, DHL and Copa Airlines, helping them deliver unique human conversations to each and every customer at scale. Skip is also a Non-Executive Director of the UK DMA and Chair of their Responsible Marketing Committee and is helping to shape the agenda and define the best practice around the responsible use of data and marketing channels.
Skip is a globally recognised high energy speaker who avoids buzzwords to put complex concepts into plain actionable language. His talks focus on using technology to deliver human conversations at scale, consumer centric uses for data and responsible marketing.
Your stakeholders now have the power to choose the channel and device they use to communicate and interact with you. They’re more empowered than ever, and to win favour, you need to become channel-agnostic. That means providing a consistent level of service and value at every touchpoint, increasingly simultaneously – this is the omnichannel member […]