Ruth Doyle, Group Head of Digital Marketing

Ruth Doyle, Group Head of Digital Marketing

Chartered Institute of Purchasing and Supply

Ruth Doyle, FCIM, Chartered Marketer has over 13 years’ senior experience in membership and professional bodies, as well as 2 years in research consultancy. Now Group Head of Digital Marketing at the Chartered Institute of Procurement and Supply,

Ruth’s presentation is based on research completed for her MSc in Digital Marketing at the Manchester Metropolitan University.

1.5 – Digital transformation – why we need it, what’s getting in the way and what to do about it!

Main Auditorium

In a somewhat niche sector it can sometimes be challenging to gain access to robust research findings on the topic of digital and related impact; particularly in a member led/focused environment. We are therefore thrilled to be able deliver a great session that will look at the recent digital transformation MSc project work of Ruth […]