Chartered Institute of Purchasing and Supply
Ruth Doyle, FCIM, Chartered Marketer has over 13 years’ senior experience in membership and professional bodies, as well as 2 years in research consultancy. Now Group Head of Digital Marketing at the Chartered Institute of Procurement and Supply,
Ruth’s presentation is based on research completed for her MSc in Digital Marketing at the Manchester Metropolitan University.
In a somewhat niche sector it can sometimes be challenging to gain access to robust research findings on the topic of digital and related impact; particularly in a member led/focused environment. We are therefore thrilled to be able deliver a great session that will look at the recent digital transformation MSc project work of Ruth […]