Richard Coope, Senior Digital Strategist

Richard Coope, Senior Digital Strategist

The MTM Agency

Energetic, self-motivated and inclusive digital leader with 18 years experience and the initiative, determination and imagination to make a real difference. Currently working as Director of Digital Products at Big Radical, a product development studio in Soho, London.

Experience: business/agency leadership, day-to-day management, digital strategy, digital marketing, product development, mobile, social media strategy, creative consultancy, corporate communications, sustainability, investor engagement, employee engagement and customer engagement.

Skills: being passionate, creative, resourceful, reliable, a good communicator and an industry specialist on large-scale digital transformation programmes, digital strategy, product development and integrated corporate communications for some of Europe’s largest businesses.

Goals: to work with the world’s bravest, brightest and best to help achieve digital maturity.

Focus: I set up my own consulting firm, called Brightful, to help agencies and businesses thrive. I offer guidance on digital strategy, agency strategy, content strategy, experience design, technical delivery and organisational capability to leading organisations, such as Shell, GSK and Old Mutual and fast-moving agencies, such Big Radical and Etch.

Agency experience: senior leadership and strategy roles at Big Radical, Etch, The MTM Agency, Marmalade on Toast, Radley Yeldar, SalterBaxter, Corporate Edge and CTN Group.

Qualifications: Fully Chartered Marketer (Chartered Institute of Marketing); Advanced Diploma in Sustainable Business (Cambridge Institute for Sustainability Leadership); Certificate in Digital Marketing Leadership (Google/Squared Online); Advanced Diploma in Coaching (Institute of Leadership and Management).

Specialist expertise: I have experience in leading global digital innovation programmes, managing diverse teams, winning new business and developing long-term client relationships.