Jon Smith, Head of Digital

Jon Smith, Head of Digital

Youth Hostels Association

Passionate about using digital, marketing & e-commerce to transform the fortunes of organisations, Jon is currently leading the digital transformation of leading youth charity YHA England & Wales. Jon has worked for a variety of organisations in the past, from large corporates such as BT and Royal Mail to national charities, from SME’s to self-employment.

With over 10 years’ hands-on experience in digital, Jon still finds the industry as exciting and challenging today as he did 10 years ago when he made his first customer sale online in 2007.

A New Virtual Membership World Order – Should we scrap 85 years of real history?

Main Auditorium

This inspirational keynote session will be delivered by Jon Smith, Head of Digital, at the Youth Hostels Association (YHA England and Wales) and will focus on the digital transformation of this high profile consumer-focused association. This inspirational session will deliver the following educational learning outcomes: – Understand why YHA membership was trying to be everything […]