James Roberts boasts a diverse career including more than ten years in business software for talent management, elearning, CRM and membership, design and member management. James works directly with hundreds of managers and technology leaders specifically within the professional membership sector.
He has particular expertise in the every-day challenges faced by membership organisations and understands how to leverage technology to deliver best practice results for engagement analytics, ecommerce, compliance, subscriptions, events, member communities and CPD.
Managing association membership can be as diverse as the members themselves. But while so much is changing—member expectations, communication methods, revenue streams—one thing has stayed the same. The Member Loyalty Study by Community Brands takes a deep dive into why members stay, why they leave, and the best ways to communicate your value to them. […]