James Cross, Communications and Engagement Co-ordinator | Digital Excellence Conference Digital Excellence Conference
James Cross, Communications and Engagement Co-ordinator

James Cross, Communications and Engagement Co-ordinator

Royal College of Obstetricians and Gyneacologists

James has been at the RCOG since 2011, with the majority of that time spent focussed on increasing engagement with the organisation’s 16,000 global membership. Through the implementation of customer-defined segmentation, automation programmes, developing content strategies and utilising digital tools available, the average open rate for member emails has risen to over 50% and contributed to a 98% annual membership retention.

2.5 – Stand out from the crowd – getting email opens to 50%

Room 1

The Royal College of Obstetricians and Gynaecologists (RCOG) works to improve health care for women everywhere, by setting standards for clinical practice, providing doctors with training and lifelong learning, and advocating for women’s health care worldwide. The RCOG has recently achieved what can only be described as ‘amazing results’ linked to a more segmented approach […]

Breakout Track 1
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