Adam Thompson, Head of User Experience | Digital Excellence Conference Digital Excellence Conference
Adam Thompson, Head of User Experience

Adam Thompson, Head of User Experience

Institute of Chartered Accountants in England and Wales

Adam is Head of User Experience (UX) at ICAEW. He leads an 11-strong team of analysts, researchers, designers and developers, who deliver digital products defined by the in-depth insight they attain from ICAEW’s members, students and public users. Before joining ICAEW Adam spent time at the Chartered Management Institute and Institute of Consulting.

In recent years Adam’s UX department has played a pivotal role in driving forward an innovation agenda, nurturing a “fail-fast” culture that fosters experimentation and creativity. As well as successfully prototyping and launching Mia – a chatbot built using artificial intelligence – in 2018, the UX function has recently been exploring the possibilities Augmented Reality (AR) technology can afford as a way of increasing student and member engagement.

3.5 – Embracing robotic technology to automate the digital member experience (Chatbots)

Room 2

This Digtial Futures seminar will focus on the rise in the use of Chatbots (Chat Robot). Amid artificial intelligence’s increasing popularity, ICAEW experimented by creating its own chatbot.  This is an opportunity to find out more about the project and how Chatbots are being used in a membership organisation context. Learning outcomes: Understand the steps […]

Breakout Track 2