1.6 – Going Way Beyond Just Delivering ‘Another Member App’ (The BMA Story)

Main Auditorium

The British medical association is the trade union and professional association for doctors and medical students in the UK.

In this keynote delegates will hear how the BMA is delivering real member value via its new online tools/applications.

The session will be delivered by Kit Randhawa, Product Manager, and will deliver the following educational learning outcomes:

1) How the BMA is delivering real member value via its online tools/applications
2) An insight into how the tool was scoped and developed using inclusive user-acceptance testing with key stakeholders (UAT/Ux)
3) Top tips for organisations considering innovative new online tools/applications via inclusive development/planning

Keynotes